When it comes to prices, travel retailers that don’t plug directly into airlines, or other specialist technology platforms, can miss out.
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“The most important thing is we can offer an end-to-end solution.… enabling the full range of price points that Luftahnsa has is important.” But it’s a first between the two companies and “bridges the old and the new,” Decius Valmorbida, president of Travel at Amadeus, told Skift.
Similar deals will also be finalized with Travelport and Sabre in the quarter, Skift understands. The airfares will be available on the Amadeus Selling Platform Connect, Amadeus Travel API and Cytric Travel & Expense. The deal includes Lufthansa as well as Austrian Airlines, Brussels Airlines, Swiss, Air Dolomiti and Eurowings. It’s part of a wider airline movement to grow their share of direct bookings, but in this case it’s particularly relevant to corporate travel agencies, who make three out of four of these New Distribution Capability bookings.
The Lufthansa group of airlines and Amadeus have signed a new retailing deal that for the first time includes so-called New Distribution Capability content.įrom the the fourth quarter, travel agencies that use Amadeus no longer need to use third-party tech providers, or Lufthansa’s own platform, to offer the fares - which typically are cheaper than those available on the global distribution systems - to their clients.
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